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Automate Your Catering Communication

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Save valuable Time for your Guests and for Yourself
Alright. When it comes to Catering or Private dining, here's how it usually goes for most of the restaurateurs.
  1. Monday 3:30 PM - Someone calls for a catering Inquiry. Your staff takes down their contact information.
  2. 5:00 PM - You call them back as soon as you get the note. You leave a voicemail as they are not available.
  3. Tuesday 11:30 AM - You finally connect with them and they tell you about their plans, Guest count etc. You carefully note down their email address.
  4. You go to your computer and send them an email, attaching the PDFs of your Catering packages, Prix-fix menu etc. 
  5. 2:30 PM - They call you back on your cellphone with their own special package and ask for a matching special pricing. You do your best to cost-out their special package while negotiating with them over the phone. They promise to call you back the next day. 
  6. By Thursday afternoon, hopefully, the deal is done.
Not to mention that in many cases, the story might not even extend beyond the first step, if either the initial call got missed or the note was lost.

If this sounds familiar, you are not alone.
Unless you are using IsOn24. You see, with IsOn24, most of the process above is automated for you.
  • Your customers are always engaged automatically with your Menus and Packages
  • You always have their information
  • And, in most of the cases, you also get their clear choices from the offered packages, before, you even call them back.
However, even if, you do not have IsOn24, you can still combine a few steps from above story by using a Catering Prix-fix Menu Form instead of a packet of menu choices. Here is a sample form (created for a made-up restaurant) - Click here to view

This simple, clear form that is very similar to your existing Catering menu package, would help you a long way.
  • Time savings for all parties. Put a link to this form (your copy of course) on your website and nudge your customers to your website.
  • Clearly presented menu package choices encourage discipline on customer's part to pick one of the choices instead of inventing their own. 
  • The same discipline applies to pricing as well. Customers are less likely to negotiate the price of predefined menu packages.
  • Sticking to pre-defined Menu packages makes overall preparation much more predictable and your back of the house more efficient. 
  • Simple automation such as this presents a savvy, professional image of your restaurant that brings repeat business.
Thanks for your time reading this post. If you would like an editable copy of the above sample form as a starting point to create your own, please email me at vimal@samvadi.com .




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